Smart Tracking
Each cup is equipped with a QR code and RFID tag, enabling real-time tracking and return management through Vytal’s digital platform.
Customer Insights
The technology provides valuable usage data and behavioral insights, helping partners better understand and serve their customers.
Waste Reduction
The initiative actively reduces single-use packaging waste and supports Pepsi’s and Vytal’s shared sustainability goals.
Connected Experience
Consumers enjoy a seamless, app-based return process while brands benefit from a digitally enhanced reuse system.
