Future of Festivals 2025: A Real-Life Showcase for Large-Scale Reuse Systems

Future of Festivals 2025 set a new benchmark for sustainable large events. For the first time, the entire festival operated 100% reusable and completely free of single-use items - powered by Vytal, Europe’s leading digital reuse platform, and supported by the event technology experts at get – Global Event Technologies.

What happened in Berlin was more than smooth operations.
It became a real-world demonstration of how an integrated reuse ecosystem can reshape the future of festivals, venues, and live experiences.

Reuse Works - Even Under Real Festival Pressure

Across all food and beverage partners, the reuse system achieved an impressive 91% return rate throughout the event.

This result proves that reuse is not only possible but highly effective in environments with many vendors, high foot traffic, and fast turnaround requirements.

Why it worked so well:

• One unified reuse system across all F&B partners
• Fast returns via multiple mobile return stations
• On-site support teams for partners and guests
• Full operational transparency through real-time data
• New opportunities for brand engagement and sponsorship

The combination of technology, smart logistics, and a smooth guest journey created a seamless experience for everyone involved.

Introducing Vytal.TRACK and Vytal.PLAY

At Future of Festivals, Vytal presented two solutions that expand what reuse can achieve at large-scale events.

Vytal.TRACK - Convenience Through Technology (in collaboration with GET for festivals)

Vytal.TRACK integrates reuse seamlessly into festival operations by combining Vytal’s digital platform with GET’s event technology expertise. The result: fewer friction points, smoother processes for partners, and noticeably higher return rates - even under real festival pressure.

Vytal.PLAY - Sponsorship With Real Impact

Vytal.PLAY creates interactive and meaningful touchpoints through:

• Sponsored returns
• Digital activations
• Gamified cup journeys

The brand experience literally sits in every guest’s hand - and the engagement continues long after the event ends.

A Glimpse Into the Future of Sustainable Events

Future of Festivals 2025 demonstrated one thing clearly:

When reuse is implemented holistically, everyone benefits.

• Guests enjoy a more modern, efficient experience.
• F&B partners operate with greater ease and transparency.
• Organizers receive measurable performance insights.
• Brands gain visibility that truly resonates.
• The environmental footprint decreases significantly.

We are proud that this year’s event served as the stage to show what’s possible when reuse is executed at scale.

Plan Your Own First-Class Reuse System

Whether you're organizing festivals, venues, concerts, sports events, or multi-vendor experiences in 2026/2027 - Vytal can support you in designing a tailored reuse system that fits your requirements.

👉 Fill out the contact form to start planning your reuse solution with Vytal.

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